Italian Trade Commission (ICE) office in Beijing Representative Lai Si Pin (Antonino Lai Si Pin) on the
"China Textile News" reporter, said, "For those who want to enter the Chinese market, Italian SMEs,
I think they have to learn to really understand the Chinese market, because by ICE on the Chinese market
research and insight, we found that the Italian fashion brand purchasing groups not only in Beijing, Shanghai,
Guangzhou and other cities, there are many amazing purchasing power of second and third tier cities.
Italian enterprises should learn sunken marketing and explore ways and for the climate of the city north and
south China, personal preferences and other differences, to adjust their goods and style. "
More than ten years working experience in China makes Laspina deeply felt the changes in China.
Chinese consumers have been very keen on luxury brands, and some people even for some of the products covered
with a soft spot for the brand LOGO. In recent years, with the rise in the purchasing power of the Chinese market
and promote in-depth fashion concept, Chinese consumers are starting to recognize the value of high-quality products. For consumer brands are starting on LOGO's obsession became began to identify with the brand philosophy,
and focus on the pursuit of fashion personality.
Division of labor with the development
10 years ago, to the Chinese exhibitors Italian fabric companies rarely, when we do not think the Chinese market can accept their high-end goods. But now, not only to understand the Chinese market, and are willing to buy, "Italian manufacturing." The essence of Italian enterprises lies in its mode of operation, the Italians do not just business, but the brand operation.
Italian companies who hope to find long-term cooperation with planning, there is a mature business model of Chinese partners. Through contact with the Chinese buyers,
Laspina said in the past, Chinese demand for Italian luxury clothing brand focused on menswear fabrics. In the future, haute couture and high-end children's clothing in Italy will enhance demand for fabrics. With the Chinese high-end market forming, "Italy's high-grade fabrics + China's advanced technology" will become the main trend of the future of Italian textile and garment enterprises cooperation.